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Ananda UrbanTech

Ananda Development Public Company Limited
FYI Center building, 11th Floor,
2525 Rama 4 Road, Klongtoei,
Klongtoei District, Bangkok 10110


+66 2 056 2222

Ananda Development is first Thai property developer to implement VR models

Ananda Development is the first property developer in Thailand to implement Virtual Reality (VR) Building Information modelling (BIM), immersive digital models of development plans. VR BIM models streamline the entire development process, allowing for reductions in both project costs and time.

Right after the launch of Ananda UrbanTech, the strategic plan of the publicly listed property developer to improve the lives of urban-dwellers through innovation and technology, the company has spent the past 12 months designing and honing VR BIM models for a more accurate, user-friendly and streamlined alternative to traditional BIM models, previously considered as the gold standards of development plans.

This revolutionary technology allows those involved at every stage of a development, from contractors to designers and sales and marketing teams, to get a real feel for the property by ‘stepping into’ the development. This interactive approach offers a practical way for stakeholders to identify potential issues and to solve them quickly.

Ananda Development’s total investment of THB 1 million is expected to pay off quickly, having already produced tangible reductions in both the costs and time involved across the 13 developments it’s been used for, including Ashton Rama9, Q Sukhumvit 36 and Ideo Sathon. Within 12 months of use, Ananda Development reported a marked reduction in Requests for Information (technical queries asked by those working on the project), saving the projects both time and cost.

“Through Ananda UrbanTech, Ananda Development utilizes and develops cutting-edge technology to help us work towards a smarter city. VR BIM is integral to this - we see it as the DNA for a smart city. It addresses the societal issues associated with a fast-growing population whilst improving operational processes, cutting costs and facilitating multi-stakeholder cooperation,” said Dr. Chet Yong, Chief Innovation Officer, Ananda Development.

Each VR BIM model takes around six months to design and is the result of collaboration between Ananda Development’s six in-house dedicated BIM team members and 30 external partnerships, ensuring every material within the VR model matches the development’s real materials.

“VR BIM models are a digital blueprint. They are the single source of truth for everyone involved in the project. By virtually stepping into a property at the planning stage, we have a much higher level of accuracy in early stage detection, so we can carry out resolutions before they become a time-consuming and expensive problem. For example, we recently discovered at the BIM stage that an automatic parking couldn’t fit into the designated space. This early detection saved us THB 3 million,” said Teerawat Tangpraprutgul, BIM Manager for Ananda Development.

On top of the development of these BIM models, Ananda Development has recently opened a VR Room at its headquarters. This new facility enables all stakeholders to work harmoniously and seamlessly together on a development.

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